Jazz is a culture in which passion and motivation are generated by a sense of authenticity. When we believe what we are doing is important and has a purpose larger than ourselves, we develop passion that energizes not just ourselves but also the people we work with. All too often, businesses attempt to instill passion through external triggers that tend to quash the spirit rather than kindle it. The passion of emotional commitment comes from within and is supported by a belief in the integrity of the organizational culture to which we belong.
Emotional commitment is generated through a sustainable feedback loop. When people feel a deep passion for what the do everyday it quickly generates a sense of purpose. When people feel a sense of purpose they feel passion for what they do. This is a sustainable energy source that lies within every member of an organization.